Nickelodeon Takes Fans Back to the '90s with the Launch of "The Splat," Brand-New Destination for Iconic Nick Content, Starting Monday, Oct. 5, on TeenNick
*Follow "The Splat" on Twitter @thesplat, Instagram @thesplatgram, Facebook, YouTube, Vine, Tumblr and Pinterest. #TheSplatIsComing
NEW YORK--(BUSINESS WIRE)-- Millennials who crave the iconic Nickelodeon shows of their childhood, including Kenan & Kel, Rugrats, Hey Arnold! and more, can rejoice. Starting Monday, Oct. 5, Nickelodeon will throw back to the '90s every day with the launch of "The Splat," a new multiscreen content destination spanning television, seven social media platforms and a dedicated web site aggregating the most loved Nick content from the 1990s and beyond. "The Splat" will dive deep to create a retro experience filled with landmark Nickelodeon programs; classic programming stunts like Nick or Treat, U-Pick and Super Toy Run; the recreation of specific days of programming as they aired in the '90s; and original promos and interstitials, including the Doo-wop Dinosaurs and the Opera Lady. "The Splat" will roar to life across all platforms on Monday, Oct. 5, launching that night on television on TeenNick from 10 p.m. - 6 a.m. (ET/PT).
Celebrating the characters and shows that are definitional to millennials who grew up in the '90s, "The Splat" will consist of:
TV block - an eight-hour rotating TV lineup airing daily on TeenNick from 10 p.m.-6 a.m. (ET/PT);
TheSplat.com - a fan-driven site built around social conversations;
Emoji Keyboard - a fully integrated Splat-branded keyboard featuring emoticons, stickers and GIFs;
Social Media Community - a robust social presence on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube.
"We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the '90s," said Cyma Zarghami, President of Viacom Kids and Family Group. "We designed 'The Splat' with fans and their requests in mind, which means we're bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can't get anywhere else."
In creating "The Splat," TeenNick enlisted a group of current millennial employees and formed "The Splat Pack." With a genuine affinity for Nickelodeon, "The Splat Pack" provides creative guidance, new ideas and helps develop content for the block.
"The Splat" TV Block on TeenNick (10 p.m. - 6 a.m. ET/PT):
"The Splat's" rotating TV lineup on TeenNick will have weekly themes and monthly programming stunts featuring hit '90s animated and live-action series including All That, Angry Beavers, Are You Afraid of the Dark, CatDog, Clarissa Explains It All, Hey Arnold!, Hey Dude, Kenan & Kel, Ren & Stimpy, Legends of the Hidden Temple, Rocko's Modern Life, Rugrats, Salute Your Shorts and The Wild Thornberrys, with additional series rolling out throughout the year. At launch, "The Splat" will feature themed weeks and stunts like:
First Time for Everything (week of Oct. 5) - first two episodes of fan-favorite animated and live-action series and game shows;
Rugrats Reptar Takeover (week of Oct. 12) - best of Rugrats episodes featuring Reptar;
Hey Arnold! Live from the Stoop (week of Oct. 19) - Stoop Kid-centric episodes;
Nick or Treat (week of Oct. 26) - call-in event where lucky callers get 40 seconds to choose from six doors, collecting tricks and treats along the way, plus scary and spooky themed animation episodes.
"The Splat" Digital and Social Channels:
TheSplat.com is a fan-driven and generated digital destination that pulls '90s Nick content from all social spaces, including "The Splat's" social media channels on Facebook, Instagram, Pinterest, Tumblr, Twitter, Vine and YouTube. Additionally, the site allows users to influence the on-air and online experience through social media conversations and trends.
"The Splat" Emoji Keyboard:
Launching in early-October on iTunes and Android, "The Splat" emoji keyboard will feature more than 30 iconic Nickelodeon emoticons, stickers and GIFs based on Ren & Stimpy, Rugrats, Hey Arnold!, Rocko's Modern Life and more. The fully integrated keyboard allows fans to paste classic Nick characters into texts, emails and on social media sites. New content will be added monthly based on seasonal favorites and trending topics.
TeenNick has found success with '90s programming, most recently with the 2011 launch of "The '90s Are All That" programming block. "The '90s Are All That" was sparked by rising demand via the internet and social media platforms from young adults who grew up with Nickelodeon in the 1990s.
TeenNick, Nickelodeon's 24-hour TV network exclusively for and about teens and tweens, is available in almost 72 million households via cable, digital cable and satellite. Featuring a roster of ever-popular Nick favorites, original programming and award-winning series, the brand presents an authentic teen experience, with all its emotional intensity, energy and humor, across multiple platforms and integrated social media. TeenNick and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIAB).
Nickelodeon, now in its 36th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 20 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.
The Splat doesn't debut in the 90s, but in the 80s, specifically 1981
That's right, Season 2 of You Can't Do That On Television is on the schedule!!!!!
Welcome Freshman and Roundhouse are on the schedule too!
Finally! Some stuff that hasn't been seen since the 90s as opposed to a bunch of stuff where between Nickelodeon, Nicktoons, The N and TeenNick have been airing nonstop since the 90s
If they really want to do something, next year for April Fool's day they should bring back the old pinball logo, rebrand themselves as "The Pinwheel" and air nothing but Pinwheel, YCDTOTV, The Little Prince, Lassie and the Philly seasons of Double Dare and Finders Keepers for the night and to make it really genuine, go to snow at the end of the night and air the old "Arts & Entertainment" startup.
Next week, back to the same Nicktoons as filler between the Rugrats marathon
For those wondering, no AOL did not sponsor Double Dare in 1986. After Family Double Dare wrapped production in the mid 90s, Nickelodeon repackaged the 80s episodes and inserted new sponsors, which made for some really weird contrast where the obstacle course prizes would be Atari, TVs with dials, typewriters and DOS based PCs, and then you would see AOL with Windows 95 graphics as a sponsor.
Also, for Weinerville, the original airings had some obscure cartoons from the 60s like Batfink, Nick edited them out in later airings and inserted one of their cartoons as filler.
Next week is the same cycle of Nicktoons as filler between the Hey Arnold marathon, also made up of stuff that has aired countless times
A lot of variety next week, although every single episode of Allen Strange, Clarissa, Hey Dude, Salute Your Shorts and Are You Afraid of the Dark they're airing have already aired on the 90s are all that
One thing new to TeenNick is an episode of the Mystery Files of Shelby Woo
Halloween Night is the same Kenan and Kel movie they air every year along with Cry Baby Lane
We don't have to wait another 20 years, Welcome Freshmen IS on the schedule again!
New to TeenNick episodes of Shelby Woo and Are You Afraid of the Dark are on the schedule too.
Next week is a Clarissa Explains it All marathon
Next week is a Ren and Stimpy marathon, although there's some other classics at 12am and 5am like Legends of the Hidden Temple, Double Dare and Guts
Next week Nick's Thanksgiving Fest is airing several times along with a bunch of Thanksgiving themed Nicktoons
Next week is a Kenan & Kel marathon
Next week is mostly Nicktoons
FINALLY! Next week is all Christmas episodes, including new to TeenNick episodes of Hey Dude, As Told by Ginger, All Grown Up, Angry Beavers, Ren & Stimpy, Shelby Woo, Allen Strange, You Can't Do That On Television, Welcome Freshmen and Roundhouse
Of course since they apparantly forgot how to tell time, it will be nearly impossible to DVR it
Next week is Rugrats and All Grown Up for the first two hours, and encores of many of this week's Christmas episodes for the rest of the night
Next week, new to TeenNick episodes of Space Cases, Welcome Freshmen, Roundhouse, My Brother and Me, Shelby Woo and Are You Afraid of the Dark
Next week is mostly Nicktoons
Although 10pm on Tuesday is pre-empted for a mega simulcast of the premiere of MTV's The Shannara Chronicles that will also be on MTV2 and TV Land
Next week is all Wild Thornberries
Next week is a mix of the same ol' Nicktoons, but on Friday-Sunday there's a Hey Dude marathon, no new to TeenNick stuff though
After a few weeks with the same old Nicktoons that between Nick, Nicktoons and 90s are all that haven't stopped airing since the 90s, next week we get Roundhouse, Double Dare and a bunch of U-Picks.
U-Pick results:
2/8 Hey Arnold
2/9 Figure It Out
2/10 Rocko's Modern Life
2/11 Kenan & Kel
2/12 Salute Your Shorts
EDIT: Leave it to Nick to publish one schedule and air something else...
Next weekend is a Roundhouse marathon
Next week a bunch of variety:
Monday: Wild Thornberries
Tuesday: Hey Arnold
Wednesday: Are You Afraid of the Dark?
Thursday: Kenan & Kel
Friday: All That
Saturday: Rugrats
Sunday: Rocket Power
Next weekend, The Mystery Files of Shelby Woo
All That marathon the weekend of 4/16
Next weekend is a Mothers Day maratahon
Next weekend is the Nickelodeon Studios marathon, we'll get actual times when it's closer:
Friday, May 20
10:00pm All That (Episode 218)
10:31pm Family Double Dare
11:05pm Kenan & Kel "Twizzle Fizzles"
11:43pm Clarissa Explains it All "No T.V."
12:21am All That (Episode 223)
12:48am Figure it Out
Saturday, May 21
10:00pm Kenan & Kel "Bye Bye Kenan, Part 1"
10:36pm Legends of the Hidden Temple*
11:10pm All That (Episode 227)
11:39pm Roundhouse "Practical Jokes & Guilt"*
12:14am Kenan & Kel "Bye Bye Kenan, Part 2"
12:50am Nickelodeon GUTS*
Sunday, May 22
10:00pm All That (Episode 229)
10:29pm Figure It Out*
11:03pm Kenan & Kel "Dial 0 for Oops"
11:37pm Welcome Freshmen "Growing Up"*
12:12am All That (Episode 233)
12:38am Family Double Dare
* New to TeenNick episodes
The funny thing is, despite this being a Nickelodeon Studios marathon, the Double Dare episodes are from when they were filmed at WHYY's studios in Philadelphia
Updated the post to include somewhat specific times
Next weekend is an Are You Afraid of the Dark? marathon
They issued a last minute update, Double Dare has been replaced with Family Doube Dare
Next weekend is a Father's Day themed marathon
Next week is Double Dare, including a few episodes of the syndicated Family Double Dare and Double Dare 2000, including the WCW Wrestlers episode
And they changed the schedule, no more Double Dare 2000 this weekend
After a long stretch of the same ol' Nicktoons. Next week is Halloween themed, including some new to TeenNick episodes of Are You Afraid of the Dark and the annual return of Cry Baby Lane
Next weekend they're airing classic Nick News election specials from 1992, 1996 and 2000