Upfront 2011: The 90's are All That (THERE IS A GOD!!!)

[KyL416]

Nickelodeon Responds to a Generation of Fans With New Programming Block--'The '90s Are All That!' Launching This Fall on TeenNick

Block to Include Nickelodeon Live-Action and Animated Series Kenan & Kel, The Amanda Show, The Adventures of Pete & Pete, Rocket Power, Clarissa Explains it All and All That

NEW YORK, March 10, 2011 - Nickelodeon will launch a new nighttime programming block this fall on TeenNick called "The '90s Are All That!," featuring a rotating selection of iconic live-action and animated shows from Nickelodeon's 1990s library including All That, Clarissa Explains it All, The Adventures of Pete & Pete, Rugrats , Rocket Power , Salute Your Shorts, The Amanda Show and Kenan & Kel. "The '90s Are All That!" has been developed in part as a response to overwhelming demand from fans of Nickelodeon's groundbreaking original series from the 1990s. There are more than 9 million fans of Nickelodeon's '90s programming on Facebook alone.

"There is an entire generation of young people who literally grew up on these great 1990s' series, and many of them have been vocal about wanting to see and experience these shows again," said Keith Dawkins, Senior Vice President, General Manager, Nicktoons and TeenNick. "TeenNick caters to the older segment of the Nick audience, so it's the perfect place to reconnect these shows to their original fans and introduce them to younger viewers for the very first time."

"The '90s Are All That!" will air Monday through Sunday from midnight to 2:00 a.m. (ET), starting fall 2011. The block will feature a rotating line-up of '90s Nick library content, as well as forthcoming acquisitions and feature films from the decade. TeenNick's audience also will have the opportunity to influence the block's line-up by requesting their favorite series and episodes via social media sites set up by the network, including a dedicated Facebook fan site.

Nickelodeon has ranked as the top-rated basic cable network with kids and total viewers for the last 16 years—since 1995, the longest run of its kind.  The 1990s represent Nickelodeon's first major expansion into original programming and content spanning multiple genres—animation, live-action, preschool, game shows, awards shows, feature films, news and pro-social campaigns—across both television and the internet.  The '90s also saw the opening of Nickelodeon Studios in Orlando, Fla., where the network's sitcoms and game shows were made before moving to Los Angeles, and the Nickelodeon Animation Studio in Burbank, Calif., where today more than 450 episodes of new animation are being produced, the largest amount in the network's entire history. 

The network's first three animated series, Ren & Stimpy, Doug and Rugrats, debuted in 1991 and were instant hits, launching a new television era of original programming for kids, as well as creating a pipeline of groundbreaking Nick animation that continues through today's hits like SpongeBob SquarePants, T.U.F.F. Puppy, The Fairly OddParents and Fanboy and Chum Chum.  In addition to becoming the leader in preschool programming first with Blue's Clues and then with Dora the Explorer and Team Umizoomi, Nick's innovations in the world of live-action yielded a score of defining hits from the '90s–like All That, Clarissa Explains It All, The Adventures of Pete & Pete and Salute Your Shorts—to today's iCarly, Victorious and Big Time Rush. Nickelodeon's stars from the '90s to now have also gone on to have major entertainment careers, with a roll call of names including Kenan Thompson, Amanda Bynes, Nick Cannon, Mike O'Malley, Miranda Cosgrove, Victoria Justice, Drake Bell, Josh Peck and the members of Big Time Rush, among many others.

Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc.

[KyL416]

[Nickelodeon\'s stars from the \'90s to now have also gone on to have major entertainment careers, with a roll call of names including Kenan Thompson, Amanda Bynes, Nick Cannon, Mike O\'Malley, Miranda Cosgrove, Victoria Justice, Drake Bell, Josh Peck and the members of Big Time Rush, among many others.

No love for Christina Taylor and Melissa Joan Hart?

[Dirk06]

It\'s really about time that TeenNick went back to airing some of these shows. In related news, Nickelodeon has also reached some sort of deal with Shout! Factory to release past Nick shows on DVD. So far, only The Wild Thornberrys and Rocko\'s Modern Life have been announced, but this seems to be a multi-title deal, so hopefully this bodes well for other older Nick shows.

Personally, I can\'t wait for this programming block. I will defintely be staying up to catch Clarissa Explains It All. I love Melissa Joan Hart.

[KyL416]

The block debuts July 25th, as of now the grids just have blanks between 12am and 4am.

The promo:
http://www.youtube.com/watch?v=fVKgu_NyoYQ

[KyL416]

The launch promo:
http://www.youtube.com/watch?v=P7WZNeGF8aQ

[BonesIsHere]

I\'m still disappointed that they didn\'t bring back Alex Mack, but I\'m looking forward to this nonetheless.

[KyL416]

The schedule for the first week:

12:00am All That
12:30am Kenan and Kel
1:00am Clarissa Explains it All
1:30am Doug
2:00am All That
2:30am Kenan and Kel
3:00am Clarissa Explains it All
3:30am Doug

On an unrelated note, beginning next week Everybody Hates Chris and Malcolm in the Middle are joining the schedule

[Heckles101]

What time will EHC be on? I hope it\'s between 6pm and midnight so i\'m able to watch it. I love that show!

[KyL416]

I think the regular slot will be 10pm and  4am with some airings on weekends. It\'s hard to tell since only one week is up.

Freaks and Geeks moves to Saturdays at 2am and 3am, Buffy moves to Saturdays at 4am and 5am, Undeclared moves to Sundays at 4am and 4:30am.

[Heckles101]

Why is TN changing their schedule every week? Are their ratings that bad?

[KyL416]

I don\'t think it\'s every week, it\'s just that it launches next week in the 12am slot, and then the following it moves again because of the 90\'s block. I don\'t know what\'s after that since only Nickelodeon and Nicktoons goes into August right now.

[KyL416]

August has been posted, in addition to the 10pm airings, it also gets Friday nights between 8pm - 10pm.

Also, the 90\'s block has the same schedule all month, although that might change because the schedule is still generic. (It has Arcade Fire at 10pm every Friday even though other concerts have already been promoted)

[KyL416]

TeenNick Answers Fan Demand With "The \'90s Are All That" TV Block and Digital Destinations, Launching July 25

Two-Hour Weeknight Block of the Best of Nickelodeon from the \'90s Bows Simultaneously with Fan-Driven Social Media Components

NEW YORK, July 19, 2011 - The decade of orange soda, Vital Information, and "Killer Tofu" is back and  coming to TeenNick! Next week, TeenNick launches "The \'90s Are All That" a two-hour, weeknight programming block featuring some of Nickelodeon\'s iconic \'90s hits--complete with deeply integrated, fan-driven social media components on Facebook (//www.facebook.com/90sAreAllThat) and at //www.90sAreAllThat.com.  Sparked by rising demand via the internet and social media platforms from young adults who grew up with Nickelodeon in the 1990s, TeenNick has curated the block and its accompanying online content with the fans\' specific requests in mind.

"The 90s Are All That"\'s rotating line-up will debut Monday, July 25, at 12 a.m. (ET) with All That, Kenan and Kel, Clarissa Explains It All and Doug.   The block will air on TeenNick Monday-Friday from 12-2 a.m. (ET) and will replay from 2-4 a.m. (ET). Through //www.facebook.com/90sAreAllThat and at //www.90sAreAllThat.com, viewers can reminisce and share their favorite TV memories, watch full episodes, enter sweepstakes to win \'90s-based Nick products, access exclusive clips, photos, polls and more.  

"For anyone between 18 and 34, mention Nickelodeon and the 1990s and it\'s an instant trip down memory lane," said Keith Dawkins, Senior Vice President, General Manager, TeenNick and Nicktoons. "These shows make up the pop culture DNA of an entire generation of young adults, and so we created \'The 90s Are All That\' just for them. There are 15 million Facebook fans of \'90s Nick programming, and they\'ve been very vocal about wanting to see these shows again. We are bringing them back in an exciting new way and now they\'ll be able to enjoy and share them with their friends, just like they used to."

At launch, "The \'90s Are All That" will feature four of Nickelodeon\'s most iconic shows, including:

    All That , a sketch-comedy series with colorful characters like Mavis and Clavis, a couple of cantankerous old men; Earboy, a teen cursed with enormous ears; and Super Dude, a lactose-intolerant superhero;
    Kenan & Kel , a buddy comedy starring Kenan Thompson and Kel Mitchell who end up in one wild predicament after another;
    Clarissa Explains It All , a live-action sitcom that followed a teenaged girl (Melissa Joan Hart) who breaks through the fourth wall to talk to the kids at home about her likes, dislikes, thoughts and plans;
    and Doug , an animated series about the adventures of Doug Funnie, an 11-and-a-1/2-year-old boy who dreams of superheroes and is accompanied by his canine pal Porkchop, his best friend Skeeter and his secret love, Patti Mayonnaise.


The rich online components to "The \'90s Are All That" on //www.facebook.com/90sAreAllThat and at //www.90sAreAllThat.com will give fans access to exclusive pictures and video content, including select clips and full episodes of the block\'s shows. The online content will be refreshed every week and will showcase video and images from various \'90s Nick shows that will be added later to the on-air block. Users will also be able to interact with one another and continue to influence the on-air and online experience with their point of view.  Fans will also be able to enter sweepstakes to win \'90s-based Nick products. Additionally, in real time with the block\'s 12-2 a.m. (ET) airing, the sites\' video player will turn into a photo gallery featuring a Tumblr feed of user-generated images of and inspired by 90s Nick programming.  Later this year, fans will be able to vote for shows from Nick\'s \'90s archives that they want added to the on-air line-up.  

Nickelodeon has ranked as the top-rated basic cable network with kids and total viewers for the last 16 years—since 1995, the longest run of its kind.  The 1990s represent Nickelodeon\'s first major expansion into original programming and content spanning multiple genres—animation, live-action, preschool, game shows, awards shows, feature films, news and pro-social campaigns—across both television and the internet.  The \'90s also saw the opening of Nickelodeon Studios in Orlando, Fla., where the network\'s sitcoms and game shows were made before moving to Los Angeles; and the Nickelodeon Animation Studio in Burbank, Calif., where today more than 450 episodes of new animation are being produced, the largest amount in the network\'s history.  

With Nickelodeon\'s first foray into original programming in 1991--the animated hit series Ren & Stimpy, Doug and Rugrats--the network launched a new television era of original programming for kids, as well as creating a pipeline of groundbreaking animation that continues through today.  Nick\'s innovations in the world of live-action have also yielded a score of defining hits, ranging from the 1990s\' All That and Clarissa Explains It All, to today\'s iCarly, Victorious and Big Time Rush. Nickelodeon\'s stars from the \'90s to now have also gone on to have major entertainment careers, with a roll call of names including Kenan Thompson, Amanda Bynes, Nick Cannon, Mike O\'Malley, Miranda Cosgrove, Victoria Justice, Drake Bell, Josh Peck and the members of Big Time Rush, among many others.

About Nickelodeon

Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon\'s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit //www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA - News, VIA.B - News).

About TeenNick

TeenNick, the 24-hour TV network exclusively for and about teens and tweens, is available in more than 71 million households via cable, digital cable and satellite, as well on mobile, VOD and broadband.  TeenNick\'s distinct perspective connects its audience to the electricity and possibilities of teendom, anytime and anywhere, with original series and ever-popular favorites.  TeenNick and all related titles, characters and logos are trademarks of Viacom International Inc.

[KyL416]

I checked out the facebook page, like usual the wall is full of people asking for shows that have been airing NONSTOP on Nicktoons since the channel launched 10 years ago, lol. (i.e. Catdog, Rugrats, Ren and Stimpy, Rocko, etc)

[Heckles101]

Ugh.. I don\'t want to be Debbie Downer but I\'m not getting excited over this block because I don\'t trust TeenNick to commit to it. Look, Buffy, F&G and Undeclared were only on the network for a little over a month and they\'re already being relegated to weekend late nights. They brought back Saved by the Bell and that didn\'t last long either. Seems there\'s no room on this network but crappy recent Nick shows like H20 and Zoey.