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Spike to rebrand to "The Paramount Network" in 2018

Started by KyL416, February 09, 2017, 07:07:07 AM


From Viacom's earnings statement:

QuoteAdditionally, Spike will be rebranded in early 2018 as The Paramount Network, and will serve as Viacom's premier general entertainment brand. The Paramount Network will take Spike's strong and growing programming expertise and amplify it with the globally-recognized Paramount brand - an iconic symbol of cinematic production with a history of rich, compelling storytelling. The network will leverage the very best in Viacom original scripted and non-scripted programming, and incorporate even more high-quality original and third party programming.